London launches new £7m marketing campaign to revive hospitality

LONDON, MAY 11: Recently re-elected London mayor, Sadiq Khan, has declared strategies for the most important domestic tourism campaign the money has at any time witnessed.

The programs are made to aid the overall economy get back on its ft as Covid-19 limits are eased.

In a speech this early morning, Khan confirmed an quick priority will be the new ‘Let’s Do London’ campaign, which is getting created in partnership with the city’s hospitality, culture and retail industries.

The flagship marketing campaign to inspire Londoners and people back again into central London will contain a programme of one particular-off unique occasions designed in partnership with London’s most effective-identified cultural establishments and tourism attractions.

It will kick off afterwards this thirty day period with the capital’s well-known cooks, foodies and hospitality venues coming collectively to encourage and rejoice London’s earth-class food items supply.

There will be new interesting general public artwork installations to catch the attention of persons back into London from this thirty day period.

David Hockney, a single of the UK’s most influential living artists, has redesigned TfL’s iconic roundel ‘Hockney Circus’ in a particular artwork as portion of a takeover of Piccadilly Circus Station, starting off today.

Turning central London into a massive out of doors artwork gallery, award successful London designer Yinka Ilori is leading on ‘Asphalt Artwork,’ a collection of big new momentary streetscape commissions in central London and the City of London, in partnership with the London Design Pageant and Bloomberg Philanthropies’ Asphalt Art Initiative.

The autumn will welcome back significant resourceful festivals, these types of as London Style Week, Frieze London, the London Structure Competition and the 65th BFI London Movie Festival, prior to the return of big events and attractions above the wintertime.

There will be even further exciting announcements across the year to showcase London’s earth class nightlife, cultural sights and hospitality corporations as nicely as the city’s grassroots venues and how imaginative freelancers, artists and performers will be at the heart of the programme as it carries on to produce.

The mayor has allotted £6 million to immediately guidance the new marketing campaign, in addition to market contributing above £1 million in funding and value-in-type.

Khan claimed: “It’s an honour to have been re-elected with a substantial mandate as Mayor of the city I like – the best metropolis in the planet.

“This is the most significant domestic tourism campaign London has at any time observed to champion our organizations, cultural establishments and points of interest that have suffered so a lot for the duration of the pandemic.

“This is about having the information out to Londoners and folks throughout the state that our funds stands all set to entertain, inspire and enthral as soon as all over again.”

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COURTESY thenewzly

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