Indomie factory in Pakistan to start operation later this year
ISLAMABAD, JUN 13: The Indomie brand instant noodle factory built in Pakistan is expected to start production later this year, not only to supply the country's market but also in the region.
Indonesian Ambassador to Pakistan Adam M Tugio said a branch of a company called PT Indofood Pakistan has begun to build an Indomie factory in the Faisalabad industrial area.
"The factory is targeted to operate by the end of 2021
and is expected to be able to supply and sell PT Indofood products in South and
Central Asian countries in the future," Tugio said in a press statement at
the Indonesian Embassy in Islamabad received by the editors, Thursday (10/6).
/2021).
Indomie is one of the Indonesian brands that has penetrated
the global market widely. Previously, Indofood also built a factory in the
Tekirdag industrial area, Turkey, and is said to have controlled 90% of the
instant noodle market share in the country.
Apart from Turkey, PT Indofood also has a factory in Mombasa, Kenya.
The trade balance in 2020 reached US$ 2.5 billion with a surplus for Indonesia of US$ 2.1 billion or, an increase of 8% from 2019 which reached US$ 2.3 billion with a surplus of US$ 1.9 billion, according to data from the Indonesian Embassy. .
The data shows that Indonesia-Pakistan trade is able to grow in the midst of the Covid-19 pandemic.
Tugio claimed that various efforts had been made by the Indonesian Embassy in Islamabad to improve economic and trade relations, including increasing exports and diversifying Indonesian products to Pakistan.
One of the efforts made is to cooperate with the E-Commerce Pakistan Gateway to hold the Indonesia-Pakistan Virtual Trade Expo 2021 and e-business matching on April 5-9 2021.
The activity was attended by 15 small and medium enterprises (SMEs) from the country and more than 100 potential buyers from Pakistan.
Several Indonesian companies that attended the exhibition included CV Tanaka Solution Agent, PT United Family Food, CV Tata Niaga Lestari PT Pareto Estu Guna, PT Audie Innovation Indonesia, PT Konimex, PT Bin Affan Exindo, CV Buana Raga, PT Audie Building Industry, and CV Donya Drop Daruet.
"Seeing the enthusiasm of the many participants of the 2021 Virtual Trade Expo, the Indonesia-Pakistan cooperation relationship is expected to be more solid in various fields including politics, education, socio-culture, defense, economy and trade," said Tugio.
The Indonesian Embassy also utilizes technology in an effort to increase exports, in collaboration with the CEO of E-commerce Pvt Ltd, Muhammad Uzair Nizam, who is also the founder of #ecombri.com, in the creation of a digital trade platform .
The platform will facilitate business actors from two countries in an effort to increase bilateral trade.
The #ecombri.com site is Pakistan's first and largest Online Plus Offline business-to-business (B2B) platform that has the potential to simplify the procurement process for buyers and sellers with both online and offline interactions.
The cooperation will be used to promote trade, tourism and investment in various cities in Pakistan, Tugio said.
According to the Executive of the Economic Function of the Indonesian Embassy in Islamabad, Syarief Shahabudin, although promotions abroad have been halted due to Covid-19 in the past year, the Indonesian Embassy's initiative allows economic activities and interactions with prospective importer partners of Pakistan to be realized.
Some of the Indonesian products on display were medical equipment, dried coconut/copra, snacks, coffee beans, medical equipment, building construction equipment, palm sticks, health drinks, cooking oil, handicrafts , sweets, and other agricultural products.
"Prospective importers from Pakistan are also enthusiastic about participating in the Virtual EXPO," said Syarief.
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COURTESY beritasatu.com
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