Micro documentary series "BetterTourism, Better Life, Better World" launched online

ISLAMABAD, APR 18: On March 22, the China Cultural Center in Pakistan launched the first episode of the micro-documentary series " Better Tourism, Better Life, Better World " on the Cultural Center's WeChat official account.

"World Tourism Alliance Best Practice in Poverty Alleviation Through Tourism" as the blueprint, to provide Chinese experience on poverty alleviation practices, to contribute Chinese wisdom to the cause of global poverty alleviation and for the international community to experience the achievement of China’s tourism poverty alleviation, and to tell the story of China’s tourism promotion for poverty alleviation.

The micro-documentary " Better Tourism, Better Life, Better World " is produced by the World Tourism Alliance,  the documentary trip spans across multiple provinces and goes deep into China's grassroots villages. Finally, eight tourism poverty alleviation case areas were selected, and the documentaries were produced. There are total eight episodes and each episode’s duration is around 5 minutes.

The entire documentary series is people-oriented. It is filmed from the perspective of individuals and families, paying attention to the interaction between nature and society, focusing on the improvement and development of people’s livelihoods in the case areas, restoring reality through lens, and presenting tourism in an international context. These documentaries also highlight how the natural endowment of "green water and green mountains" has been transformed into "golden and silver mountains", telling vivid stories of local people living a happy prosperous life, interpreting and disseminating the core concept of "tourism makes the world and life better". This micro documentary series has received highest praise and recognition from the international community.

Starting this week, China Cultural Center in Pakistan is airing weekly two episodes of the micro-documentary series " Better Tourism, Better Life, Better World " on WeChat Official Account. The Director China Cultural Center in Pakistan’s personal official page “zhang he qing” is also premiering the micro documentary at the same time. Later this month "World Tourism Alliance Best Practice in Poverty Alleviation through Tourism Case" of 2018, 2019 and 2020 will also be published on the social media page of China Cultural Center in Pakistan.

-----------------------------------------------------------------------------

BY Adnan Hameed

Programme and Media Officer

China Cultural Center in Pakistan